- afb Ghana to rebrand to Letshego as they celebrate their one-millionth Qwikloan customer, in partnership with MTN Ghana.
- Qwikloan is Ghana’s first small scale, short term mobile loan launched in November 2017, appealing to the informal sector.
- afb Ghana awarded one millionth customer, Mr Joseph Torgbor with GHS1000 cash, MTN mobile airtime worth GHS1000 and branded gifts.
Today, afb Ghana recognised and celebrated their one-millionth Qwikloan customer at the Labadi Beach Hotel, less than a year after disbursing their first mobile money Qwikloan, in partnership with MTN Ghana. Letshego’s Group CEO, Smit Crouse, flew in to attend the customer celebration, noting afb Ghana’s success since the subsidiary was acquired by the Letshego Group in January 2017. Crouse leveraged the event to announce afb’s plans to rebrand to Letshego’s blue and yellow over the next 6 months period, leveraging the established brand’s reputation and 20 year heritage across the continent.
At the event Arnold Parker, afb Ghana’s Country CEO thanked Mr Joseph Torgbor, afb Ghana’s Millionth Qwikloan customer, and presented him with GHS1,000 cash, and GHS1,000 MTN mobile airtime, along with other branded gifts.
Arnold Parker, afb Ghana’s Country CEO commented, “Ghana was first market in Letshego’s footprint to pilot and launch Qwikloan – the fact that we are standing here today, celebrating our millionth Qwikloan customer less than a year after launch, is testament to a successful solution and partnership that fits the needs of our people.”
Qwikloan is an easy access, short term, small scale loan, available via MTN Ghana’s mobile money platform. Qwikloan supports afb’s commitment to increasing financial inclusion by enabling customers to develop their own credit records in managing their Qwikloans responsibly. Customers who demonstrate responsible loan repayments, unlock access to more capital, ultimately enabling Ghanaians to fund more productive and sustainable ventures.
Eli Hini, General Manager, Mobile Financial Services at MTN Ghana added, “The best thing about the Qwikloan offering is that it is fast, simple and convenient, enabling customers to receive and repay their loans in seconds, all through MTN Ghana mobile money.”
Since launching in November last year, the innovative partnership has issued more than 5 million Qwikloans, valued at over GHS600million. Qwikloan is the first of its kind in the Ghanaian market, and comprises a 30-day micro or small loan ranging from GHS25 to GHS1,000, depending on how customers manage their loans and repayments.
Visiting from Letshego Group’s Headquarters in Botswana, Letshego’s recently appointed Group CEO added, “afb Ghana is Letshego’s most recent acquisition within the Letshego footprint, and is already contributing positive value and profits to the Group. Qwikloans is just one of the many solutions afb offers in Ghana, and stands to provide a valuable source of best practice for our other markets given its success and innovative delivery. I would like to thank our customers for supporting afb Ghana, and invite them to continue with us on this exciting growth journey as we rebrand to Letshego.”
To deliver the QWIKLOAN solution, afb Ghana and MTN Ghana are using JUMO, the largest and fastest growing technology platform for operating inclusive mobile financial services marketplaces. This strategic partnership aims to include more Ghanaians into the formal financial services sector, whilst also empowering micro, small and medium enterprises (MSMEs) with access to valuable growth capital.
For further information, please contact:
afb Ghana related media enquiries
Dennis Nketiah, Brand Experience Manager, afb Ghana PLC
+266 53789000, +233 572102453
For Group / Letshego Holdings Ltd related media enquiries
Lauren Callie, Head of Group Corporate Affairs, Letshego Holdings
+27 82 894 5581, +267 398 4631